Digital Asset Management @ [somewhere]

The use of digital assets such as audio, video in education at an organization like [somewhere] is an important factor considering online/distance student population. How do we engage these students online particularly when we are using 1990s style learning management systems that produce very bland HTML at the very best? Part of the solution I feel lies in delivering content that makes intelligent use of video/audio that catches the student’s interest, is pedagogically sound and utilizes ‘trendy’ technologies such as Podcasting, youtube, slideshare etc. However these delivery methods and protocols are irrelevant if the systems used by the organization that creates or utilizes these media assets doesn’t have effective systems for creating, cataloging and delivering the content in a timely, efficient manner. Enter the Digital Asset Management System or DAM.

Some of the problems associated with the way digital assets are being managed include.

  • Currently the digital assets aren’t cataloged in any searchable or reportable manner.
  • Copyright and attribution information isn’t being tracked.
  • ROI is poor due to lack of re-usability.
  • Management of associated infrastructure such as storage servers is extremely difficult due to the lack of metadata.
  • Digital assets are becoming much easier to produce by the average user increasing the quantity of assets in circulation.

My opinion is that a simple, usable DAM would solve a whole range of issues including some of the ones listed above. The core business of the organization is education and the Academics are the conduit of the core business so the system must be made with this cohort firmly in the fore mind. How do we go about it?

There are roughly  three groups who produce digital content at [somewhere].

  • The Video Production Group or VPU.
  • Flexible delivery services or FDS.
  • Other staff like academics and FBI techs.

Each group has some specialized requirements but the process for all groups can be summed up simply in the following stages.

  1. upload of the digital content via a web page that is linked to a database that records metadata on the digital asset leveraging data provided by systems such as LDAP to help in field pre-population.
  2. processing of the digital asset such as video/audio transcoding to selectable formats.
  3. moving the processed asset to it’s long term storage such as a NAS. This step is automatic and doesn’t require user intervention.
  4. Publishing, including automatic publishing where possible to student facing systems as well as user notification.

In my mind I see a system like this developing in an organic fashion. We start with the basic upload pages and a simple hosted database and develop as required using modular construction with few interdependencies between facets of the system thus reducing ongoing development costs with future changes. An example of change might be a move away from Learning Management Systems to Personal Learning Environments which will be all the easier with the organization’s digital assets cataloged and easily accessed by the user. The easier it is for the Academic to find and publish their desired digital asset the better the system. More to come as time permits.

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